Red Bull purchases stake in Leeds, set to be shirt sponsor

Global soft drinks company Red Bull has reached an agreement to acquire a minority stake in Leeds United and become the club’s shirt sponsor next season. The investment will see Red Bull join the existing ownership group, led by 49ers Enterprises. Talks between 49ers Enterprises and Red Bull have been ongoing for some time and are expected to conclude successfully. Red Bull’s involvement in football has triggered controversy in the past due to their rebranding of teams in their multi-club portfolio. The deal will proceed despite Leeds United’s recent defeat in the Championship play-off final.